Atani
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Built on real people

Insight in hours.
Grounded in real humans.

Atani True Twins™ are AI models built from real, validated people — not synthetic guesses. Run surveys and full focus groups in hours, validated to 90%+ accuracy. Brief us today, full report by tomorrow.

Get a report in 48 hours See how it works
300
Validated twins
0.40
MAE · 1–5 scale
r=0.91
Structural fit
<4h
Avg delivery
LIVE
STUDY #4127 · 300 TWINS
014
Twin #014 10/10
FEMALE · 23 · URBAN
027
Twin #027 7/10
MALE · 41 · SKEPTIC
008
Twin #008 4/10
FEMALE · 35 · LOYALIST
042
Twin #042 10/10
MALE · 29 · EARLY ADOPTER
Report ready
3h 47m
Accuracy
MAE 0.40
Structure
r = 0.91
// Why research is broken

Traditional research answers last month's question.

By the time a study reaches your desk — weeks later, tens of thousands spent, a single locked questionnaire — the market has already moved. Your competitor launched. Your campaign went live.

01
01

Too slow

4–8 weeks per study means missed windows and stale insight by the time you present it.

02
02

Too expensive

$15K–$100K per project means most teams self-censor. The questions that matter go unasked.

03
03

Declining quality

Panel fatigue, satisficing, and ~46% fraud rates in online panels quietly erode the data you trust.

04
04

No room to iterate

One questionnaire, one shot. Every follow-up is another project, another invoice, another delay.

// What Atani does

Real people. AI speed.
Research you can defend.

True Twins™ are individual AI models — each built from a real, recruited respondent, profiled across 100+ psychometric and behavioural dimensions, and continuously validated against actual human responses.

Real data

Built from real humans

We recruit real respondents and profile each across 100+ dimensions. Every twin is instantiated with a real person's data — never a statistical average or a generated persona.

Validated

Validated, not assumed

Independent validation: MAE 0.40 on a 1–5 scale and structural similarity r = 0.91. The twin reproduces how a personality holds together — not just isolated answers.

Iterate

Iterate at zero marginal cost

Ask follow-ups, test a new hypothesis, pivot mid-study. Traditional research bills every change; with Atani, iteration is built in.

Current

Current, without losing themselves

Before answering time-sensitive topics, each twin is exposed to information through its own media profile — new facts can shift a view, but never change who the twin is.

Brief today · report tomorrow

Six weeks of research,
ready by 3:47 PM.

Same rigour. Same real people. A fraction of the time and cost — reports typically delivered within 3–4 hours of briefing.

TRADITIONAL RESEARCH4–8 WEEKS · $15K–100K
ATANI TRUE TWINS™3H 47M ✓
// The True Twin™ process

From a real person to a validated insight.

This isn't a chatbot pretending to be your customer. Every twin starts with a real person, deeply interviewed and continuously validated.

01

Real person

A recruited, consented individual

02

Deep interview

100+ psychometric & behavioural dimensions

03

True Twin™ model

An LLM instantiated with that person's data

04

Your question

Survey, concept or focus-group stimulus

05

Validated response

90%+ accuracy · MAE 0.40

Mean absolute error↓ < ½ scale point
0.40/ 5.0 scale
05

Twin answers sit within the natural variation of one person answering the same question twice.

0.91
Structural similarity (r)

Traits that go together in real people go together in the model — it reproduces the structure of personality, not just isolated scores.

// Beyond surveys

The world's first AI focus groups — where twins debate, react and disagree.

Most AI research tools answer questions. In a True Twin™ focus group, multiple twins interact in real time — responding to stimuli, reacting to each other, forming alliances, pushing back, changing their minds.

01

Dynamic interaction

Twins respond to each other, not just to you. Disagreements surface naturally; consensus forms organically.

02

Stimulus testing

Upload a campaign, product concept or policy document. Twins react and debate — surfacing exactly what lands and what doesn't.

03

Rich qualitative output

Verbatim-style transcript, thematic analysis, attitude mapping — everything a traditional focus group produces, in hours.

300
TWINS
T#312
T#087
T#231
T#156
T#044
T#198
✓ agree
"In my opinion…"
~ on the fence
✗ pushback
// How it works

Two ways to work with Atani.

Most clients start full-service and move to platform access as research becomes a regular workflow. Both are live and ready.

★ Most popular

Full-service research

Brief us. We handle everything — design, methodology, fieldwork, analysis and a presentation-ready report.

  • Full research design & methodology included
  • Presentation-ready report + Excel + raw data
  • Unlimited follow-up questions
  • White-label available for agencies
  • Standard studies delivered in under 4 hours
Start a project →
For frequent researchers

Platform access

Direct access to the True Twin™ panel. Build your own questionnaires, run focus groups and generate reports on demand.

  • Instant access to the validated panel
  • Research Copilot guides methodology
  • Custom audience builder
  • Per-twin-response pricing
  • Dedicated account manager
Book a demo →
// The process

How a full-service project works — brief to report in four steps.

STEP 01

You brief us

Objectives, audience, questions — a 15-minute call or async brief.

STEP 02

We design research

Methodology, questionnaire and analysis plan — approved before we run anything.

STEP 03

Twins respond

300 validated twins answer, react and debate. Instant fieldwork — no recruitment delays.

STEP 04

You get insights

Quant data, qualitative depth, segments and recommendations — presentation-ready.

// What people use Atani for

If you need to understand an audience, Atani can help.

From campaign pre-testing to political crisis communication — wherever a decision depends on how real people think and feel.

Political & public affairs

Voter sentiment, policy testing, campaign messaging, crisis communication and reputation management in emerging markets.

FMCG & retail

Brand perception, product testing, pricing research, new market entry and the drivers behind purchase decisions.

Banking & finance

Customer satisfaction, product demand, risk perception, brand trust and regulatory attitude research.

Pharma & healthcare

Patient journeys, treatment attitudes, HCP research and launch readiness — sensitive topics without ethical complexity.

Media, PR & comms

Audience analysis, content and campaign pre-testing, message effectiveness, reputation tracking and narrative testing.

Public policy & NGOs

Citizen attitudes, policy impact assessment, public opinion tracking and advocacy strategy development.

// The Atani difference

Most "AI research" is a language model guessing. Ours isn't.

Most tools prompt an LLM with a demographic description and ask it to "respond as" your customer. Atani's True Twins™ start with a real, recruited person. Always.

Traditional panel Fully synthetic AI Atani True Twins™
Based on real people✓ Real recruited respondents
Results in hours✓ Under 4 hours
Validated accuracyVariesUnverifiedMAE 0.40 · r=0.91
Qualitative depthLimitedShallowFull — incl. focus groups
Fraud / satisficing riskHigh (≈46%)N/AZero
Unlimited iteration✗ New project each timeSometimes✓ Zero marginal cost
// What clients say

Research that moves as fast as the moment it's built for.

Atani delivered a 240-respondent nationally representative panel in a fraction of the time and cost of traditional omnibus research — uncovering a 65% "credibility vacuum" and three distinct psychographic segments with radically different drivers. It delivers speed, depth and rigour that traditional research simply cannot match.

PA
Head of Emerging Markets
International Public Affairs Consultancy
300
Validated twins in production
<4h
Average report delivery
r=0.91
Structural similarity
Trusted by
Major European Bank International Retail Chain Political Consulting Firm Marketing & PR Agency
// For agencies & consultancies

Your clients want faster insights. Your margins want a better model.

Atani is your invisible research engine. You own the client relationship, the brand and the deliverable. We power the backend — white-label, in the background.

Talk about a partnership →

Your brand, your client

White-label available. We stay in the background — your client never knows we exist unless you want them to.

10× your throughput

Handle more projects at once, deliver faster, and win pitches with speed as your differentiator.

Unlock new revenue

Research that starts at $15K becomes viable for smaller clients — a revenue line you didn't have before.

Unlimited iteration

Follow up, test new hypotheses, pivot — all at zero marginal cost. No more "that'll be another quote."

// Building the global panel

Serbia is our first panel. The world is the roadmap.

We build real panels from real people, not hallucinated populations. It's harder than generating synthetic data — and it means results you can actually trust. We're expanding market by market.

Explore a panel partnership →
300
Validated individuals in the live Serbian panel
1.69M
Words of qualitative interview data behind the panel
100+
Dimensions profiled per recruited respondent

Ready to get your first report in 48 hours?

Start with a pilot — no commitment, see the quality firsthand. Or book a 20-minute demo and we'll walk you through a real study from brief to report.

Start a project → Book a demo →

hello@atani.ai  ·  atani.ai

We hold no identity data. Our AI twins are built from anonymised interviews conducted by an independent research agency, processed under strict data separation, and governed by a Code of Ethics covering every client, use case and prompt. GDPR-compliant by design.